Organic light emitting diode (OLED) technology has become a preferred display choice for many smartphone makers who were previously relying on LCD panels. This is thanks to OLEDs enabling thinner, curved and bezel-less mobile displays. Apart from this, the technology offers wider color gamut, higher contrast ratio, a faster response time for video and lower power dissipation to preserve battery life as compared with last-generation display technologies.
New 40nm OLED Display Driver For Next Wave Of Smartphones
In anticipation of the widespread use of OLEDs in upcoming smartphones, MagnaChip has launched a new third-generation 40-nanometer (nm) OLED display driver integrated circuit (DDIC) targeting the next wave of OLED smartphone displays.
The 40nm mobile OLED DDIC already has won its first design-in at a leading smartphone player, the company stated.
Some of the benefits of the new solution include:-
- The new rigid OLED DDIC supports various configurations such as FHD to FHD++, a wide aspect ratio up to 21:9 and bezel-less, edge type, and notch-type OLED displays.
- The chip claims lower power consumption and stronger protection against Electrostatic Discharge (ESD) and Electromagnetic Interference (EMI), compared to the second generation OLED DDIC.
- It has enhanced compensation features that further improve color and brightness uniformity.
“The launch of our third-generation 40nm mobile OLED DDIC will help usher in the next wave of OLED smartphones with superior screen features,” said YJ Kim, CEO of MagnaChip. “The 40nm OLED DDIC we have introduced today is the latest mobile OLED DDIC in our current mobile OLED portfolio, and we already are far along in the development of a next-generation 28nm flexible OLED DDIC that we anticipate will be sampled by the end of 2018 or early 2019.”
“Since establishing volume production of OLED DDIC products in 2007, MagnaChip OLED DDICs have been adopted in a wide range of smartphones as well as other devices including Virtual Reality Head Mounted Displays”, the company said in the announcement.