Automotive Front Camera Solution For ADAS


As camera vision applications are becoming more important in the automotive arena as the driving experience becomes more automated, chipmaker Renesas and intelligent visual sensor systems developer HELLA Aglaia have teamed up on an open and scalable front camera solution for advanced driver assistance systems (ADAS) and automated driving.

Designed for scalability, the solution enables system designers to build a wide range of front cameras from cameras supporting NCAP to cameras supporting requirements for up to level 3 applications.

The new front camera solution combines the R-Car V3M, Renesas’ image recognition chip for New Car Assessment Program (NCAP), and HELLA Aglaia´s field-proven camera software designed to meet level 2 (partial automation) and level 3 (conditional automation) of the SAE International’s new J3016 standard.

This collaboration opens up the market for front cameras as sensor vision is projected to become a major requirement for NCAP over the next several years, said Renesas.


“The front camera market is expected to exceed 200 million pieces over the next five years” said Ian Riches, Director Autonomous Vehicles Service at Strategy Analytics. “This is driven by the rapid adoption of NCAP safety features such as automated emergency braking, lane departure warning, and traffic sign recognition. OEMs & Tier 1s are seeking open-but-proven solutions with the right performance and cost efficiency balance to provide them the freedom to implement a front camera with their own differentiators.”

“With the Renesas autonomy Platform for ADAS and automated driving, Renesas provides an open, scalable platform that matches our open and verified software to deliver a solution that enables OEM and Tier 1 to develop low- to high-end applications while giving them the opportunity to add their own software for extra value,” said Kay Talmi, Managing Director, HELLA Aglaia. “Optimized for low-cost front cameras, the R-Car V3M is the perfect match for our application software to realize NCAP applications.”

77GHz Long-Range Radar Chip For Cars

The Renesas R-Car V3M SoC is part of the company’s autonomy platform of ADAS and automated driving solutions. It is a low powered chip that uses accelerators and a versatile pipeline engine (IMP) to run complex neural networks for tasks such as object detection and identification. The chip also features an integrated ISP and a single DDR3L memory channel offering potential for further cost reductions, according to Renesas.

According to the announcement, “Hella Aglaia’s camera software is a proven solution that will allow developers of autonomous vehicles to shorten development time while reducing risk. The software is flexible to allow users to easily tailor it to their own applications.”

The Renesas R-Car V3M is available now. The application software delivered by HELLA Aglaia is scheduled to be available in Q1 2018.

Click here for Press release



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