Cypress Sell Its TrueTouch Mobile Business To Parade Technologies


Recently, Cypress divested its TrueTouch mobile touchscreen business to Parade Technologies, Ltd. According to the press release, the divestiture, will enable Cypress to focus on embedded automotive and industrial markets but will continue to provide TrueTouch capacitive touchscreen solutions to automotive, industrial and home appliance customers.

Adding further, “Cypress’s TrueTouch capacitive touchscreen solutions deliver robust performance and a natural user experience in a broad range of challenging environments with best-in-class waterproofing, noise immunity, passive stylus and glove-touch capabilities, as well as proximity sensing and face detection. The company’s unmatched IP portfolio is backed by hundreds of capacitive touch-sensing patents and includes true single-layer sensor solutions with Cypress’s Single-Layer Independent Multi-Touch (SLIM) sensor for dramatically reduced touchscreen costs.”

Talking about the divestment, Hassane El-Khoury, Executive Vice President of Cypress’s Programmable Systems Division and Software said, “We will continue to have a significant focus on TrueTouch in automotive and growth segments of the industrial and home appliance markets. Many of these segments, including the automotive human-machine interface segment, have high gross margins and are growing faster than the broader marketplace. Additionally, these markets will provide us with stable, long-term sources of revenue which are less subjected to the typical peaks and valleys of consumer markets.”

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